work experience
MARKETING SPECIALIST
Watts Group
Dec 2019 - Present
Develop and execute marketing strategy for residential real estate and rental listings
Manage day-to-day maintenance and updates to company Wordpress site.
Design materials for multiple brands within the company, including social media content, flyers, print advertisements, promotional videos, and more.
Led marketing initiatives for conferences, print campaigns, and online platforms
Designed marketing materials, including mailers, brochures, infographics, flyers, white papers, and conference displays.
Oversaw content creation for social media
Led sales efforts for inbound opportunities
Managed Google Ads and Analytics accounts
Prepared data for sales metric reports
Reason for Leaving: Position of Marketing Assistant was removed under new company ownership.
Worked as part of the Community Relations and Outreach team for Eastern Iowa
Oversaw the implementation and strategy of member wellness events
Acted as the building manager for the Cedar Rapids office
Designed various marketing materials
Managed numerous administrative processes
Reason for Leaving: Position was discontinued when AmeriHealth’s Iowa line-of-business closed.
Primarily used Photoshop, Illustrator, Edge Animate, and Flash as design platforms
Reason for Leaving: Moved back to Cedar Rapids to be closer to family.
Led marketing efforts for a non-profit program
Designed various marketing materials
Managed recruitment for program volunteers
Maintained content for social media accounts
Reason for Leaving: Temp position that ended in August of 2015.
Worked within the Creative and Consulting teams
Conducted market research for clients to create data driven advertising solutions
Developed ad campaigns for Print, Radio, and TV
Led pitch presentations for new and existing clients
EDUCATION
Iowa state university
Graduated May 2015
Bachelor’s Degree in Advertising
Cumulative GPA 3.10
Earned a Gold American Advertising Award
Minors in Marketing and Journalism
SKILLS
Photoshop
Illustrator
InDesign
Google Ads
Analytics